Trends to look out for at CES
As the Consumer Electronics Show kicks off in Las Vegas, we take a look at the tech and trends that could have a big impact on marketers’ businesses over the coming year.
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
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2016 trends: What will impact your business next year
Marketing Week ReportersOur own (non-exhaustive) list of the issues to keep an eye on in the next 12 months.
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Unilever on why brands must put humanity and personality into technology
Sarah VizardUnilever has been working closely with startups and agencies to bridge the gap between the physical and digital worlds but says brands must be careful not to end up using technology for the sake of it and in the process end up “irritating consumers”.
Facebook’s ad tech boss on viewability, VR and becoming ‘the mobile superbowl for brands’
Thomas HobbsWith the IAB estimating that programmatic will account for up to 80% of digital ad spend by 2018 and the continued explosion of mobile video ads, Facebook’s head of ad tech Dave Jakubowski is a man very much in demand.
Confidence edges up but consumers remain cautious
Lucy TesserasConsumer confidence continues to lift as people respond positively to news of a rebound for the economy during the second half of the year, but new variants and inflation are still cause for concern.
How Bloom & Wild is using TV to drive brand fame
Michaela JeffersonBy introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
The European Super League was solving a problem for a company, not a consumer
Joe GloverThe collapse of the breakaway European league was a failure to understand the needs and wants of a market.
The UK’s biggest brand movers: Restaurants and pubs boosted by reopening
Marketing Week PartnerWith outdoor dining resuming in April, restaurant brands’ media, brand and purchase metrics all appear to have benefited from consumer anticipation.