Trends to look out for at CES
As the Consumer Electronics Show kicks off in Las Vegas, we take a look at the tech and trends that could have a big impact on marketers’ businesses over the coming year.
By Sarah Vizard
By Sarah Vizard
By Sarah Vizard
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2016 trends: What will impact your business next year
Marketing Week ReportersOur own (non-exhaustive) list of the issues to keep an eye on in the next 12 months.
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Unilever on why brands must put humanity and personality into technology
Sarah VizardUnilever has been working closely with startups and agencies to bridge the gap between the physical and digital worlds but says brands must be careful not to end up using technology for the sake of it and in the process end up “irritating consumers”.
Facebook’s ad tech boss on viewability, VR and becoming ‘the mobile superbowl for brands’
Thomas HobbsWith the IAB estimating that programmatic will account for up to 80% of digital ad spend by 2018 and the continued explosion of mobile video ads, Facebook’s head of ad tech Dave Jakubowski is a man very much in demand.
Marketing salaries, ethics and contextual targeting: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
CEOs are one of the most ‘underrated’ marketing tools, study finds
Niamh CarrollNew research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
HFSS, Tesco, Ryanair: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
To nurture marketing’s future, champion others
Ritchie MehtaWant diverse talent to thrive in marketing? It starts with having someone in your corner. Just ask Usain Bolt.