Our own (non-exhaustive) list of the issues to keep an eye on in the next 12 months.
Unilever has been working closely with startups and agencies to bridge the gap between the physical and digital worlds but says brands must be careful not to end up using technology for the sake of it and in the process end up “irritating consumers”.
With the IAB estimating that programmatic will account for up to 80% of digital ad spend by 2018 and the continued explosion of mobile video ads, Facebook’s head of ad tech Dave Jakubowski is a man very much in demand.
We arm you with all the numbers you need to tackle the week ahead.
New research shows a strong correlation between the personal reputation of CEOs and that of their brands, particularly in founder-led businesses.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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