Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
John Lewis is to up its digital innovation spend by 25% next year to try and break down the barriers between its on and offline retail channels as it looks to gain a single customer view.
Confidence levels among the UK’s biggest brands continue to ensure that the majority are still predicting 2014 marketing budgets will be markedly up on what was set at the beginning of the year. However, the fear of macro-economic headwinds is continuing to cloud the long-term with 2015 growth expected to be half of what is predicted for this year.
The relationship between a CEO and marketing department is not always an easy one.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.