Edinburgh agency The Union has scooped the advertising account to support Glasgow’s bid to host the Commonwealth Games in 2014.
The agency triumphed in an eight-way pitch held against undisclosed Scottish agencies in a tender process conducted by Glasgow City Council.
It has been briefed with developing a campaign to encourage local support for the games in the lead-up to the decision about who will be the host. The winner is due to be announced in Sri Lanka in November.
The location for the games is a two-way competition between Glasgow and Abuja in Nigeria. Canadian city Halifax had been involved in the running but pulled out in March this year, citing a lack of funding to host the games.
The Union’s work will run on high-profile outdoor sites across the city and will be in place for the visits of the Evaluation Commission to Glasgow in mid-June and the Commonwealth Voters a month later.
A Glasgow 2014 spokesman says the campaign will be “high visibility and high impact” and will feature a “large amount” of outdoor advertising.
Glasgow was announced as the Scottish candidate over Edinburgh, which hosted the Games in 1970 and 1986, following a cost-benefit analysis by the Scottish Executive.
If successful, £1bn will be spent on improving Glasgow’s transport infrastructure.