‘The Uses of Research’ – Introduction to Segmentation




Marketing Week editor Ruth Mortimer introduces this series of videos on the importance of research, produced in partnership with Quadrangle. The series begins with a study of segmentation.

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To download and keep this film, please click here Research is a key tool for chief marketing officers looking to remain competitive and innovative in a fast-changing business landscape. To help CMOs and senior marketers learn more about research and how to extract, utilise and benefit from customer insight, Marketing Week is partnering with specialist […]

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