Segmentation changed the culture at HMRC so it became customer-focused and stopped thinking of non-payers of tax as criminals. Find out how the strategy paid off in the third in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.
Barclays has named retail banking boss Antony Jenkins as its new chief executive with a brief to restore the bank’s battered brand reputation.
With this year’s Paralympics set to be the biggest in history, Team GB’s athletes are poised to take the stage and make their mark on the Games and the British public. Marketing Week picks out the top ten athletes that could deliver gold for brands during and after the event.
Volvo is launching an interactive digital outdoor campaign that invites consumers to design a personalised version of its V40 car.
Sean McGinty tasked himself with putting the customer at the heart of Dunelm when he joined the business from Aldi earlier this year.
Running the numbers through different scenarios enables you to identify the budget that’s needed to reach your targets and will make it more likely to be approved.
Research from YouGov suggests more than two in five podcast listeners are avoiding advertising entirely, while just 14% say they find them unintrusive.
Sky Sports’ viewing figures for the WSL grew 45% last season, and it is keen to capitalise on this by making its biggest investment behind the league to date.
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