Barclays has named retail banking boss Antony Jenkins as its new chief executive with a brief to restore the bank’s battered brand reputation.
With this year’s Paralympics set to be the biggest in history, Team GB’s athletes are poised to take the stage and make their mark on the Games and the British public. Marketing Week picks out the top ten athletes that could deliver gold for brands during and after the event.
Volvo is launching an interactive digital outdoor campaign that invites consumers to design a personalised version of its V40 car.
In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice.
The former agency boss replaces Jude Bridge at the helm of the marketing consultancy.
Currys is by far the superior brand of the four merging businesses, but a number of challenges lie ahead for the electrical goods retailer.
Five years ago, NatWest CMO Margaret Jobling thought the marketing industry would naturally become more diverse, but she realises now more action must be taken.