‘The Uses of Research’ – Segmentation: HMRC

Segmentation changed the culture at HMRC so it became customer-focused and stopped thinking of non-payers of tax as criminals. Find out how the strategy paid off in the third in our video series on The Uses of Research from the exclusive partnership between Marketing Week and Quadrangle.

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BP Shelly Woods

Your next brand ambassador

Seb Joseph

With this year’s Paralympics set to be the biggest in history, Team GB’s athletes are poised to take the stage and make their mark on the Games and the British public. Marketing Week picks out the top ten athletes that could deliver gold for brands during and after the event.