Scout London is to introduce a raft of new features to its website, a move that follows the title’s decision to suspend production of its print edition following TIme Out’s decision to go free later this year.
Kallo Foods marketing director Elaine Underwood is leaving the business as part of senior management shake-up at parent group Wessanen UK following its acquistion of fairtrade tea brand Clipper Teas.
P&O Cruises has taken over from Aviva as the sponsor of ITV1’s popular period drama Downton Abbey, after signing a seven figure deal with the broadcaster.
The collective silence of sponsors during the European Super League fiasco spoke volumes, but brands should still be looking at ways to rebuild trust and engagement for fans of the beautiful game.
Louise Maugest will lead UK marketing operations, replacing Kris Robbens who takes on a global role as senior director of brand strategy at the soft drink giant.
The Global Alliance for Responsible Media’s new report into digital brand safety performance is a “notable milestone” for the industry, says Isabel Massey, but that does not mean marketers can rest on their laurels.
In an age of image fatigue, audio is fast becoming a favoured medium for brands looking to up the emotional engagement.