Paddy Power sent a lorry from Dover to Calais, France, this morning (2 July) emblazoned with images of sports starts such as tennis player Andy Murray, cricketer Eoin Morgan and runner Mo Farah as the bookmaker attempts to use the immigrant crisis to boost Britain’s sport talent.
Unilever’s CMO Keith Weed has given his thoughts on the age old argument over the role of art and science in marketing and come down firmly on the side of art.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the downside of focusing on ROI to Tesco’s assertion that marketing is “mission critical”, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
As we come out of lockdown, solid foundations and a clear brand strategy are vital to guide short-term tactics and ensure long-term shareholder value, former group marketing director at Royal Mail.
Michelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
Marketers are feeling optimistic about employment prospects as the UK’s lockdown restrictions ease, following a year marred by redundancies and furlough.