The Week plans website overhaul

Dennis Publishing is planning a major relaunch of its website for news digest The Week, as part of its wider investment into the UK publication’s digital strategy.

The website is currently used as a source to provide a description of what is in the latest issue and subscription information.

It is believed that the changes will involve it becoming a brand extension of the magazine and will feature editorial content similar to what is already available on its US website.

The four main sections on the US site contain news and opinion; arts and leisure; business; and cartoons and short takes.

The UK site will be built by the publisher’s in-house team. It is not clear what kind of advertising inventory it will include.

Kerin O’Connor, executive director at Dennis Publishing and publishing director of The Week UK, says its digital strategy will also encompass a mobile presence.

He would not reveal details about the new site or the exact date of the relaunch, which is expected this year, but says there will be “increased co-operation” between its US and UK publications.

O’Connor says: “The website will have a good effect on the brand. Something digital will ‘fly’ with this kind of audience.”

The online plans for the magazine, which launched in the UK in 1995, have been slow to come to fruition, given the number of digital-only magazines the company already publishes, including Monkey, iGizmo and iMotor. But O’Connor says The Week has intentionally taken its time over the digital strategy “to develop it right”.

The development comes in the wake of the magazine’s launch into the Australian market, which is due next month.

Analysis, page 15

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