Themutual.net buys Electronic Direct Response

Themutual.net, which operates UK “rewarded shopping” portals, has bought e-mail marketing specialist Electronic Direct Response (EDR). The merged group claims to own and manage over 6 million high-response e-mail addresses, deliver over 500 million permission-based e-mails and generate 30 million visits to advertisers’ sites every year. Themutual.net’s clients include T-Mobile and Amazon, while EDR’s include MBNA and EMAP.

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