Themutual.net, which operates UK “rewarded shopping” portals, has bought e-mail marketing specialist Electronic Direct Response (EDR). The merged group claims to own and manage over 6 million high-response e-mail addresses, deliver over 500 million permission-based e-mails and generate 30 million visits to advertisers’ sites every year. Themutual.net’s clients include T-Mobile and Amazon, while EDR’s include MBNA and EMAP.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As car makers shift their focus from selling cars to providing mobility their brands are changing accordingly.
Sheila Mitchell has been behind initiatives including Change4Life and Every Mind Matters but is leaving to work as a consultant to government
Huggies is launching a two-part strategy to appeal to a wider range of ages and increase penetration, as its owner Kimberly-Clark commits to investing in and growing its brands despite the pandemic.