Themutual.net, the internet marketing group, has seen turnover treble in its latest set of results. The company said it was capitalising on rapid growth in online advertising and retail spend. Its turnover in the year to April 30 rose from &£3m to &£9m while its operating profit more than doubled from &£733,000 to &£1.7m.
The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to creative marketing despite the pandemic.
We have rounded up Ritson’s 10 biggest columns from the past 10 years. Now it’s your chance to vote for your favourite.
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
To celebrate Mark Ritson’s 10th anniversary as Marketing Week’s award-winning columnist, we have rounded up his most read, commented and shared articles of the past decade.