There may be 71 shopping days to go, but that hasn’t stopped Marketing Week receiving its first Christmas card, over a fifth of a year early. So a warm, seasonal ‘well done’ to Susie at Takeone Consumer Services, provider of instant hot drinks to Safeway and Somerfield, according to the company website and as subtly demonstrated on the card. Presumably the Easter egg’s in the post, too…The Diary has never been averse to scraping the bottom of the barrel. Or, in this case, wiping it. On a recent trip to the benighted (literally, given the cloud-cover at the time) North-west – Netto in Levenshulme, to be precise – the Diary spotted this rather evocative price label. Judging by the spelling, the product obviously originated in the US, the original ethnic melting-pot. But whether the rolls are available in a mixed multi-pack, or whether one purchases the shade closest to one’s racial group, the Diary really couldn’t say.
Deutsche Post World Net, the German postal operator, is rebranding as DHL Global Mail from early 2005.
A title sponsor is being sought for a television event that is being billed as the Oscars of the footballing world. Celador International will market the event, which will give footballers from around the world a chance to vote for their peers in 12 award categories, such as best goalkeeper and two best strikers. It […]
A professor is blaming ‘bigots’ for forcing him to abandon plans to launch a degree course in surfing.
This year’s Festival of Marketing will take place online across five days from 5 to 9 October with top speakers from the world of marketing discussing the key issues and opportunities facing the industry.
From the postponement of Euro 2020 to the prospect of staging the first behind closed doors FA Cup final, former Pepsi marketer Kathryn Swarbrick has been on a steep learning curve since joining the FA in October.
The marketing industry plans to use new incentives to hire apprentices and young workers, but questions if the support will be enough to convince all businesses of their value.
Your website is potentially the most cost-effective source of leads, but only if you’re effectively personalising each visitor’s experience rather than waiting for them to enquire.