There was widespread panic at Marketing Week Towers earlier this week. A suspicious-looking package was delivered to an unsuspecting MW scribe, containing a sachet of unidentified white powder. After the chaos had died down, closer inspection revealed the package to be somewhat less terrifying than had been feared. It was merely a sample of pearl dust, courtesy of the Pearl restaurant in Holborn. It would seem that the dust is considered to be “the ultimate aphrodisiac”. However, he Diary is sad to report that this white powder is meant to be sprinkled into champagne, and not shovelled up one’s nose, making it unlikely to catch on among the denizens of the marketing world.
Diners Club is looking for a top strategic marketer in the UK as part of an attempt to revive its UK business following its purchase by Citigroup last year. The company has just appointed Ian Mathie UK chief executive following a period of uncertainty. Beyond retaining the brand, no decisions about the formal strategy for […]
M&S is out of fashion and seems determined to stay that way. But there will always be a Middle England.
The London 2012 Olympic bid is through to the shortlist of candidate cities of the International Olympic Committee. The news comes as the team unveils its latest ad to support the bid to host the Olympics in London, which shows gymnast Ben Brown on the recently completed Swiss Re building. The print and poster ad […]
Although the concept of ‘brand love’ was overused and went out of fashion, it remains an insightful way to consider consumers’ attitudes towards brands.
Attracting sponsors from Lego and Starling Bank to Pandora and LinkedIn, women’s sport is revving up for a record year fuelled by the return of the Euros.
With 26% of budgets being wasted on poor briefs and misdirected work, a new guide has been devised to help marketers deliver better briefs.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.