There’s no plan to cut Jet design

I was very perturbed by the inference in your piece “Jet to ditch forecourt design” (MW April 2).

There is no question that the design work, especially the shop design by Light & Coley and the Lumsden Design Partnership, is to be changed. It has been phenomenally successful, with an average increase in business of 120 per cent. In fact, with such a significant payback, we are continuing to roll-out this design.

Any discussions about combining the Jet design on a pan-European basis are ongoing, and although the economies of scale you cited are indeed attractive, I would stress that no decision has yet been, and may not be, made.

Roy Roley

Marketing manager

Jet

Warwick

The article does not question the success of the UK design. But it does correctly raise the question of how Jet’s pan-European co-ordination of design, and the drive for economies of scale, can be squared with the roll-out of a design programme that is estimated to have already cost the petrol company 8.5m in the UK. Especially when the pressure for that uniform design is coming from outside the UK – Editor.

Recommended

Somerfield ousts Coles

Marketing Week

Somerfield has ousted marketing director David Coles and Kwik Save managing director Derek Pretty to strengthen its control in the 1.2bn merger with Kwik Save. Somerfield chief executive David Simons will take “personal charge” of the Kwik Save business from Pretty as the chain is integrated with Somerfield over the next year. City analysts believe […]

Top man at ABC in sudden exit

Marketing Week

Ray Hall, the director of bureau at the Audit Bureau for Circulations, has suddenly left the organisation. His departure came on the same day as a meeting with the chairman of the ABC Geoffrey Copeman on Thursday last week. Austen Hawkins, head of sales & marketing for ABC, says: “There was a mutual agreement that […]

Brief

Marketing Week

A new press campaign for cassette and video manufacturer TDK breaks in June through Doner Cardwell Hawkins. The work features an image of pop star Janet Jackson created by a pattern of TDK MiniDiscs, and compares the attributes of the MiniDisc products with those of Jackson. The ads will appear in magazines such as FHM, […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now