Thinkbox, the TV marketing body, will launch its Manifesto for Interactive TV at its inaugural event this month. Sky head of interactive advertising services Rob Leach will talk about how to encourage brands and agencies to use iTV more. The event on June 28 will have a range of talks and discussions.
Poulter Group, the Leeds-based agency, has appointed David Bell as creative director. He joins from Wieden & Kennedy Amsterdam and previously worked at Leo Burnett and Lowe Howard Spink.
MediaCom has asked us to point out that Unilever is not a client of the agency, as mistakenly reported last week.
London’s bid to host the 2012 Olympics has been praised by International Olympic Committee (IOC) inspectors but Paris remains the bookmakers’ favourite to host the games. More than 100 IOC members will decide the winner on July 6 in Singapore.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Having started her career in telecoms working for T-Mobile, Virgin Media and Apple, Anisha Patel is now head of marketing at property firm GPE, and while she may have switched sectors she has stayed true to a commitment to making life easier for customers.
GSK Consumer Healthcare’s CMO Tamara Rodgers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
It started with a tweet and went on to raise over £20m to tackle food poverty.