Brands that have not complied with the ICO’s efforts to crack down on data misuse in real-time bidding could be investigated by the data regulator and hit with GDPR fines.
The Information Commissioner’s Office has been reviewing the way personal data is being used and wants marketers to realise the role they are playing in funding unethical digital practices.
Marketers have fallen for classic product-oriented thinking and assumed that, just because they have the data and technology for targeted advertising, it’s what their market wants.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Forgoing the traditional hero spot in favour of a hyper-personalised approach not only helped Toyota significantly increase purchase consideration, but also deliver record sales in a declining minicar segment.
The 91-year-old gin-lover returns to TV screens this evening, where Aldi will premier a bespoke soundtrack centred around the ‘Everyday Amazing’ strapline for the first time.
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