The Covid-19 pandemic and recent anti-racism protests in support of the Black Lives Matter movement have shone a spotlight on the need for brands to support, promote and celebrate diverse talent.
Like never before companies are facing up to their lack of inclusion and engaging with black and minority ethnic (BAME) voices in a bid to affect meaningful change.
One such voice pushing for change is Darain Faraz. Director of brand marketing for EMEA and LATAM at LinkedIn, Faraz is also co-founder of People Like Us. Established with his brother Sheeraz Gulsher, People Like Us is a networking event designed to celebrate the work of BAME professionals working in the media and communications industries.
Here in this latest edition of Marketing Week’s ‘This Much I Learned’ podcast series, Faraz discusses his journey into marketing, the inspiration behind People Like Us and offers advice on how to carve out a meaningful career post-Covid.
He also reflects on recent statistics published by People Like Us, which found that 42% of BAME marketing professionals feel their ethnicity is negatively impacting their career prospects during Covid-19, compared to 20% of their white counterparts.