This Water to launch antioxidants drink

Innocent Drinks water brand This Water is to launch a natural antioxidants drink.

Innocent Drinks’ water brand This Water is to launch a natural antioxidants drink.

The Antioxidants recipe will be available from next month and is made with passion fruits, peaches, green tea and spring water.

The launch of the drink, which the company claims to contain two cups of green tea, comes six months after the Advertising Standards Authority banned a This Water poster campaign because it did not state the drink contained sugar.

The watchdog said the ad, which used the strapline “Simple, natural, refreshment” was misleading as consumers would not expect a product described as “simple” and “natural” to contain sugar.

This Water launched in 2007 when Innocent rebranded its Juicy Waters range.

According to the Britvic Soft Drinks Report, This Water registered growth of 200% last year despite the water plus sub-category it sits in reporting a second year of decline with value sales down 8% to £149m.


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