Thomas Cook agency pitch nears decision

Thomas Cook is thought to have narrowed the agency shortlist for its advertising business down to a shoot out between Euro RSCG and start up Campbell Lace Beta.

Thomas Cook ad
Thomas Cook ad

The holiday company has recently worked with Company of Angels and Hurrell Moseley Dawson Grimmer on various projects it is thought to be preparing for its traditional January campaign promoting next summer’s holidays.

The pitch is being led by group brand director Michael Johnson, who joined the travel company earlier this year.

Thomas Cook revived its long dormant strapline “Don’t just book it – Thomas Cook it!” for this year’s campaign and its thought the company will retain the slogan for next year.

Thomas Cook’s German parent company Arcandor recently filed for bankruptcy but the tour operator says that it is unaffected by the action.

Campbell Lace Beta is the agency founded by Garry Lace and Robert Campbell. It was recently on the pitch list for the £8 million Tombola online bingo account that was eventually won by Euro RSCG.

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