Thomas Cook appoints Harvest Digital

Thomas Cook has appointed Harvest Digital as its exclusive online planning and buying agency, following an extended trial. The travel company is using online media to boost traffic and sales through its thomascook.com site, which should account for 25% of its total sales this year, as well as supporting its retail network. Advertising will run on major portals and sites such as GMTV, Metro. co.uk and the Lonely Planet website.

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