Barclays eyes greater brand consistency

Russell Parsons

Barclays is adopting a company-wide “Brand Centre” technology platform in an effort to ensure brand consistency, as it seeks to differentiate itself in a market increasingly influenced by comparison sites and the new rules that make bank account switching easier.


Spotify aims to turn brands into ‘tastemakers’

Lara O'Reilly

Spotify is looking to make brands as influential as the artists and tastemakers that have been key to its recent strategy of shifting to become a music discovery service by introducing new ad formats and other areas to house brands on the platform.


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