Thomas Cook revamp features online booking

Travel agent and tour operator Thomas Cook has taken the plunge into e-commerce with the latest relaunch of its UK Website, www.thomascook.co.uk.

Created by design consultancy Fitch and computer company ICL, the site will include more content, with information provided by the Rough Guide series and the company’s own travel guides. A webzine, called Suitcase, will carry regularly updated features and advice.

Users will be able to book and buy all 2 million holidays in the same real-time format as travel agents using the Thomas Cook extranet.

Bill James, a director of Thomas Cook Interactive, admits “we’ve been slower to develop a full e-commerce proposition than we might have been. The likes of Lastminute.com are a great reminder that you can’t afford to sit back in this game.

“But we’re now making a significant investment in this area and have a very focused approach.”

The new site will be backed by a &£1.5m marketing campaign which will include online partnerships with AOL, Freeserve, Lycos, IC24 (owned by the Mirror Group), BT Internet, Sportal and Screaming.net.

Recommended

Outdoor Maps

Marketing Week

Geographical information systems are revolutionising the way outdoor targets consumers, the only barrier being contractors’ reluctance to release their stock into a free market.

Oscar de la Renta unveils scent for men

Marketing Week

Fashion house Oscar de la Renta is launching its first new fragrance for men in 20 years in an attempt to move away from the unisex scent trend. The Oscar For Men range launches in the UK on April 29 and consists of Eau de Toilette spray in 50ml and 100ml, retailing at &£27 and […]

Sales promotion has new kudos

Marketing Week

Ian Hughes asks the fundamental question: “What use sales promotion?” (Letters, MW February 10) but misses what sales promotion nowadays means in practice. We have seen some radical changes to promotions over the past year. First, and rather ironically, every day low prices mean we are moving away from a discount mentality and brands now […]

Comments

    Leave a comment