Thomas Cook has handed responsibility for marketing to director of customer strategy Neale Vickery until a marketing director is appointed in the autumn.
CEO Chris Kempczinski has praised the role of marketing in boosting McDonald’s brand strength.
While marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
Cross-selling, upselling and even down-selling can be highly effective techniques, but the basics are not always well understood by marketers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here