Thomas Cook
Thomas Cook has handed responsibility for marketing to director of customer strategy Neale Vickery until a marketing director is appointed in the autumn.
Bud Light on why its ‘fun brand personality’ will be key to cracking hard seltzer
Manny PhamWith the launch of Bud Light Seltzer, Budweiser wants to use its trademark humour to demystify hard seltzers and become a leader in the nascent UK category.
Starling Bank: ‘Everything we do is around driving brand awareness’
Michaela JeffersonAs it launches its first product-focused campaign to drive awareness and consideration, head of brand Rachel Kerrone explains why Starling will not use an “off the shelf” approach to advertising.
The Marketing Society rallies industry to raise money for cancer with ‘Sprintathon’
Michaela JeffersonFounded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
Digital skills, streaming, revenue growth: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
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