Thomson appoints Krow to 15m account

Travel group Thomson has appointed Krow to handle its 15m advertising account for both the Thomson and Thomsonfly brands. The agency won the business after a five-way pitch that also included incumbent DDB London, Delaney Lund Knox Warren & Partners, JWT and Vallance Carruthers Coleman Priest.

Thomson

Travel group Thomson has appointed Krow to handle its £15m advertising account for both the Thomson and Thomsonfly brands.

The agency won the business after a five-way pitch that also included incumbent DDB London, Delaney Lund Knox Warren & Partners, JWT and Vallance Carruthers Coleman Priest.

DDB London had worked for the TUI-owned company for almost four years.

Thomson marketing director Andrew Rayner says: "Throughout the pitch process Krow demonstrated excellent strategic insight and creative solutions that will help develop the Thomson brand as it moves itself forward from a traditional package holiday company to a full-service travel portal."

The pitch was managed by Agency Assessments International and does not affect the company’s media planning and buying business, which is held by Media Planning Group.

Recommended

Evening Standard raids Times for new MD

Marketing Week

Associated Newspapers has poached Andrew Mullins from News International to fill the managing director role at the London Evening Standard. Mullins, general manager at Times Newspapers since 2005, and formerly the newspaper group’s marketing director, replaces veteran Associated executive Bert Hardy, who announced in June that he would be retiring. He has been unwell for […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now