Travel group Thomson has appointed Krow to handle its £15m advertising account for both the Thomson and Thomsonfly brands.
The agency won the business after a five-way pitch that also included incumbent DDB London, Delaney Lund Knox Warren & Partners, JWT and Vallance Carruthers Coleman Priest.
DDB London had worked for the TUI-owned company for almost four years.
Thomson marketing director Andrew Rayner says: "Throughout the pitch process Krow demonstrated excellent strategic insight and creative solutions that will help develop the Thomson brand as it moves itself forward from a traditional package holiday company to a full-service travel portal."
The pitch was managed by Agency Assessments International and does not affect the company’s media planning and buying business, which is held by Media Planning Group.