Thomson Directories appoints Jill Pringle
Thomson Directories has appointed internet marketing manager Jill Pringle as product and marketing manager for new media. Internet sales manager Jeff Turner has been made commercial manager for new media.
Thomson Directories has appointed internet marketing manager Jill Pringle as product and marketing manager for new media. Internet sales manager Jeff Turner has been made commercial manager for new media.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.
The retailer, which has traditionally focused on in-store shopping only, also plans to roll out its click-and-collect initiative to all stores in Great Britain.