Thomson launches campaign for new aircraft

Thomson is launching a national advertising campaign to celebrate the arrival of the new Boeing 787 Dreamliner aircraft and the benefits it can bring to holiday-makers.

By

Dreamliner

Thomson Airways, the airline for Thomson and First Choice, is the first UK airline to take delivery of a 787 Dreamliner. Travellers flying with Thomson to Mexico and Florida from the UK will have the opportunity to travel on the aircraft from four regional airports next month.

The Dreamliner offers more legroom, enhanced fuel efficiency and less environmental impact and an “improved in-flight experience”.

The ad campaign takes in seven national newspapers, including the Daily Telegraph, The Times and Daily Mail and free newspapers, alongside the Manchester Evening News.

TUI marketing director Jeremy Ellis says: “The Dreamliner as a critical part of our differentiation strategy and another example of how our holidays are expertly designed to suit each customer.”

Thomson is shortlisted for a Marketing Week Engage Award in the Travel & Leisure category.

Recommended

Russell Parsons

DM has changed, Bellwether needs to change with it

Russell Parsons

“Direct marketing is any channel that uses personal data for one-to-one communications,” says Direct Marketing Association chief executive Chris Combemale. An anonymous contributor to last week’s DM missive sympathised, declaring the channel is made up of “any form of marketing communication, designed to elicit a response from the consumer”.

Asos

‘Asos must up marketing as sales slow’

Rosie Baker

Asos has reported a significant slowdown in UK sales for last year prompting analysts to warn that it must improve its marketing to maintain its strong position in the UK as competition from rivals increases.

Merging channels meets consumer demand

Webops Temp

Your innovation update about retail (MWlinks.co.uk/ Outdoors) highlights how the consumer buying cycle is changing. The journey a consumer goes on when deciding to make a purchase is no longer linear, and may touch both the on and offline world several times before making a purchase. We see this new breed of consumer as the […]

Latest from Marketing Week