Three challenges awaiting Coca-Cola’s new CEO
With operating chief James Quincey set to takeover as CEO from May 2017, here are three areas he’ll need to improve.
1 Comment
Don’t approach content marketing like ‘advertising’s new clothes’ says Coca-Cola
Mindi ChahalCoca-Cola’s online communications director for Western Europe, Stanislas Magniant, on how to measure the success of content marketing and the challenges it raises.
‘Being an Olympic sponsor is a disadvantage’ says former Coca-Cola UK marketing boss
Leonie RoderickOutgoing Coca-Cola GB marketing director Bobby Brittain has admitted being an Olympic sponsor isn’t an easy ride despite the brand’s strong performance at the recent Rio Games.
Coca-Cola hires new GB marketing boss as Bobby Brittain departs
Sarah VizardCoca-Cola’s UK marketing boss Bobby Brittain has left the business after more than 12 years at the soft drinks brand.
Halfords introduces dynamic pricing in garages
Niamh CarrollMotor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
Competition watchdog to open investigation into supermarket loyalty schemes
Chris SutcliffeThe Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.
UKTV unveils new masterbrand to unite its streaming and linear offer
Josh StephensonThe broadcaster’s CMO Penny Brough exclusively tells Marketing Week the inside story about why it felt the need to make the change to U, the research that underpinned it and what it hopes it will achieve.
Future Marketing Leaders 2023: Ucheora Obi-Wheeler, HSBC
Marketing Week ReportersMarketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.