Three challenges awaiting Coca-Cola’s new CEO
With operating chief James Quincey set to takeover as CEO from May 2017, here are three areas he’ll need to improve.
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Don’t approach content marketing like ‘advertising’s new clothes’ says Coca-Cola
Mindi ChahalCoca-Cola’s online communications director for Western Europe, Stanislas Magniant, on how to measure the success of content marketing and the challenges it raises.
‘Being an Olympic sponsor is a disadvantage’ says former Coca-Cola UK marketing boss
Leonie RoderickOutgoing Coca-Cola GB marketing director Bobby Brittain has admitted being an Olympic sponsor isn’t an easy ride despite the brand’s strong performance at the recent Rio Games.
Coca-Cola hires new GB marketing boss as Bobby Brittain departs
Sarah VizardCoca-Cola’s UK marketing boss Bobby Brittain has left the business after more than 12 years at the soft drinks brand.
Roe v Wade made this year’s Cannes more relevant than ever
Sara HoltCannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.
Nationwide CMO Sara Bennison steps down
Niamh CarrollThe building society is on the lookout for a new CMO to replace Bennison, who has been chief product and marketing officer at Nationwide since 2016.
Ryanair, Meta, Yorkshire Tea: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Samsung on effectiveness: Conversations with the CEO and CFO have matured
Molly InnesSamsung Europe CMO Benjamin Braun explains how post-Covid marketing has become regarded as a “proper sales channel” with measurable impact.