Three Mobile veteran Roots joins Direct Line

Three Mobile digital veteran Ash Roots is to join Direct Line Group in the newly created role of ecommerce director.

direct line

Roots will work across the group’s portfolio of insurance brands – which includes Direct Line, Churchill, Green Flag and Privilege – to drive the performance of their digital sales and customer service offerings.

Darrell Evans, managing director of sales, service and partnerships at Direct Line Group, says: “Ash will play a huge role in ensuring our digital offering reflects our customers’ needs and anticipates in their behaviour.”

Roots will join Direct Line Group, which is to be floated by owner Royal Bank of Scotland as a condition of accepting Government aid in 2008, in November.

He has served at Three for more than 10 years and has held the role of head of online since 2007. In that time he has focused on leading the transformation of Three’s online offering across web, mobile and apps.

It is not yet known whether his role at Three will be directly replaced.

Three’s current director of marketing is Tom Malleschitz. He joined the company from Austria Telecommunication in July 2011.

Recommended

metro

Metro makes moves to sponsor UK travelcard

Lara O'Reilly

The owner of free urban newspaper Metro is understood to be in talks with the Department for Transport (DfT) and the Association of Train Operating Companies (ATOC) to sponsor a new Oyster Card-like paperless ticket that can be used across the country on trains, buses and the underground.

graduate

Do marketers need a degree?

Marketing Week Reporters

The introduction of higher tuition fees has sparked predictions of a long-term decline in the number of graduates entering the marketing industry. But instead of viewing the drop as trigger for a potential dearth in top talent, some in the industry believe brands should take the opportunity to draw from a more diverse pool to find future marketing leaders.

burberry

Bringing in-store and online together

Mindi Chahal

The retail experience has become a virtuous cycle that embraces in-store, email, online, mobile and social media. Marketing Week speaks to an industry panel about how to adjust to this new reality in the most imaginative and effective ways

Comments

    Leave a comment