Any advertiser, from the biggest global brands to the local flower shop, will now be able to advertise on Instagram as the social media site opens up its marketing platform to all for the first time.
Snapchat has discontinued its first ad service ‘Brand Stories’ for the time being, as it confirms it is redeveloping the platform, which launched only six months ago.
Twitter is opening up its brand advertising to the 500 million people who visit monthly but are not logged in or do not have a Twitter account.
Tom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.
The sandwich chain is on the hunt for a new global creative agency to aid its ongoing digital transformation and wider transition to a post-lockdown world.
Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix.
Chancellor Rishi Sunak is hoping to reboot business with his latest Budget, putting apprenticeships, cuts to business rates and support for the high street at the top of the agenda.