Any advertiser, from the biggest global brands to the local flower shop, will now be able to advertise on Instagram as the social media site opens up its marketing platform to all for the first time.
Snapchat has discontinued its first ad service ‘Brand Stories’ for the time being, as it confirms it is redeveloping the platform, which launched only six months ago.
Twitter is opening up its brand advertising to the 500 million people who visit monthly but are not logged in or do not have a Twitter account.
With Christmas ad season now firmly underway, Marketing Week shares its take on this year’s Christmas stars and festive flops.
The CMO of KFC and Pizza Hut’s parent company talks about the value of decentralised marketing and why brand success nearly always comes down to relevance, ease and distinctiveness.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Staff at Sainsbury’s in Bath created the chain’s first signing store for the hard-of-hearing attracting worldwide media recognition.