Any advertiser, from the biggest global brands to the local flower shop, will now be able to advertise on Instagram as the social media site opens up its marketing platform to all for the first time.
Snapchat has discontinued its first ad service ‘Brand Stories’ for the time being, as it confirms it is redeveloping the platform, which launched only six months ago.
Twitter is opening up its brand advertising to the 500 million people who visit monthly but are not logged in or do not have a Twitter account.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.