Any advertiser, from the biggest global brands to the local flower shop, will now be able to advertise on Instagram as the social media site opens up its marketing platform to all for the first time.
Snapchat has discontinued its first ad service ‘Brand Stories’ for the time being, as it confirms it is redeveloping the platform, which launched only six months ago.
Twitter is opening up its brand advertising to the 500 million people who visit monthly but are not logged in or do not have a Twitter account.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From mitigating the impact of Covid on your career to Virgin’s updated loyalty offer, it’s been a busy week. Here’s my take.
The car brand is investing hundreds of millions annually over the next five years as it looks to create a seamless digital experience for customers.
Consumer insights fueled a nudge campaign that helped drive sales of Irish haddock, hake and whiting.
Rather than slashing R&D budgets in response to the pandemic, the vice-president of L’Oréal’s tech incubator believes there is still “so much room” for innovation.