Three to air user generated dancing pony ads on TV

Three is to air the first in a series of user generated videos starring the moonwalking Shetland pony on TV later today (8 March).

The ads have been created using the online “Pony Mixer” tool which allows fans to customise their own version of the ad choosing from a selection of music themes and accessories.

Options include rave music, hip hop, rock and disco. Each scenario sees the Shetland pony from the original ad bedecked with glow sticks, bling or an afro wig dancing to an iconic track from the chosen genre.

The first four are versions of the boyband, rock, hip-hop and rave ponies.

In the original ad, created by Wieden + Kennedy London, the Shetland pony moonwalks to the backing track of Fleetwood Mac’s Everywhere. The YouTube video has been seen more than 3.8 million times since launching a week ago.

The ads, which carry the strapline “Silly stuff. It Matters” are part of Three’s ongoing “Keep on internetting” activity.

Recommended

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now