Thresher Group has started stocking the newly launched Heineken premium strength lager, sourced through the grey market to satisfy demand from a ‘very small percentage of consumers’. The move is a U-turn from the retailer’s earlier decision not to stock the brand because of a pricing issue.
Beating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
While others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
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Morrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.