Thresher Group is launching a convenience store called The Local, as it phases out Victoria Wine, Bottoms Up, Haddows and Wine Rack in a major overhaul of its retail business.
Most people, when starting a new job, like to make a good impression, and in a drink-sodden sector such as PR, alcohol consumption is an area of particular concern. New employees, while anxious to show they can hold their booze at lunchtime and after work, can spend months bringing their morning vodka to work in […]
Nielsen NetRatings says more than 114 million Americans, or 39 per cent of the population, now use search engines. Businesses spent an estimated $2bn (£1.1bn) on search-related advertising last year, and some analysts expect the market’s value to triple in the next three years.
Sportingbet has axed plans to launch a betting exchange following news of a tax review on such companies.
Mastercard believes having a head of risk management for marketing allowed it to shift strategy much faster than other businesses when coronavirus emerged.
Coca-Cola is shifting focus away from M&A and small innovations, and prioritising ecommerce as it looks to seek out opportunities despite Covid-19.
To be effective, landing pages need to combine usability, accessibility and persuasiveness in order to improve the user experience and increase conversion rates.
The app, which started out as a tool to help employees better understand beer, aims to educate the public that beer is not “simple”.