Thus appoints IT expert as chief marketer

By Marketing Week 19 Jul 2001 12:00 am

Thus, the telecoms company incorporating Demon Internet, has appointed IT and telecoms marketer Alan Blunt as marketing director.

Blunt moves to Thus – formerly known as Scottish Telecom – from McLaren, an Edinburgh-based content solutions company, where he was marketing director.

He joined McLaren in November last year when he left IndigoVision. He was vice-president of marketing for the company, which provides video-streaming technology for Internet sites.

Blunt replaces Cynthia Gordon, who left Thus earlier this year.

Thus offers a range of communications services primarily to the business market, including premium rate telephone lines, outsourced call centres and disaster recovery lines.

Demon Internet is one of the UK’s leading Internet service providers (ISPs) for both business and consumer markets. According to an Oftel survey last year, Demon Internet was the most popular ISP among medium-sized businesses and fourth most popular for small businesses.

In May the Demon Internet brand became the exclusive ISP in Apple’s Internet Setup Software included with all Apple Macintosh computers in the UK.

The company posted a turnover of £233.8m to the year ending March 31, 2001, compared with £216m the year before.

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