Thus appoints IT expert as chief marketer

Thus, the telecoms company incorporating Demon Internet, has appointed IT and telecoms marketer Alan Blunt as marketing director.

Blunt moves to Thus – formerly known as Scottish Telecom – from McLaren, an Edinburgh-based content solutions company, where he was marketing director.

He joined McLaren in November last year when he left IndigoVision. He was vice-president of marketing for the company, which provides video-streaming technology for Internet sites.

Blunt replaces Cynthia Gordon, who left Thus earlier this year.

Thus offers a range of communications services primarily to the business market, including premium rate telephone lines, outsourced call centres and disaster recovery lines.

Demon Internet is one of the UK’s leading Internet service providers (ISPs) for both business and consumer markets. According to an Oftel survey last year, Demon Internet was the most popular ISP among medium-sized businesses and fourth most popular for small businesses.

In May the Demon Internet brand became the exclusive ISP in Apple’s Internet Setup Software included with all Apple Macintosh computers in the UK.

The company posted a turnover of £233.8m to the year ending March 31, 2001, compared with £216m the year before.

Recommended

Advertising’s disappearing population

Marketing Week

With respect to David Benady’s article (MW July 5), marketers should remain pessimistic about the economy. I have heard of three small but established companies going out of business in the past fortnight, all of them in marketing services. I don’t agree that the downturn in ad revenues is seasonal, due to diverting budgets into […]

BSkyB to launch TiVo rival box at lower price

Marketing Week

British Sky Broadcasting is launching an enhanced set-top box, with “personal video” capability. The box will be priced at about &£300. The launch of Sky+, the UK’s first integrated personal television recorder and digital TV service, will be supported by a &£5m marketing campaign using press and outdoor advertising. Some industry experts had expected the […]

MW: Marlboro Week, perhaps?

Marketing Week

Do I detect a hint of bias towards the tobacco advertising industry – and the media which carry their ads – in your editorial stance? The article by Iain Murray (MW June 28) and now the letter from tobacco apologist Josephine Graffikin (MW July 5) would seem to suggest that this is the case. Taking […]

Comments

    Leave a comment