Jump into TikTok this holiday shopping season
Marketing Week PartnerThe ‘golden quarter’ for seasonal sales is now ramping up and brands are demonstrating the power of TikTok for spurring consumers on to make purchases.
TikTok
A new partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans.
What TikTok’s revolutionary platform offers marketers
Marketing Week PartnerIn the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today.
How forward-thinking marketers are utilising the power of TikTok
Marketing Week PartnerWe take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
Why marketers are spending and winning big on TikTok
Marketing Week PartnerFinding new creative ways to reach audiences and generate real value is the holy grail for any marketer. That’s why short-form mobile video entertainment platform TikTok is a proposition too good to miss.
Getting started with TikTok: A guide for marketers
Econsultancy TeamAfter the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
TikTok continues to grow, but new challenges await
Matt BarkerThe social media platform of choice for Gen Z, TikTok offers an array of possibilities for access and engagement, but as it matures growing pains could be on the horizon.
TikTok: Everything marketers need to know
Rebecca SentanceThe emergence of TikTok suggests short-form video is more resilient, among both consumers and advertisers, than might previously have been believed but it will face challenges to maintain its popularity.