The Times has released research showing that 46 per cent of readers of its compact edition are aged 25 to 44. The study by IPSOS-RSL also shows that nine per cent of readers surveyed were new to the Times brand and only read the compact edition, 32 per cent were broadsheet-only readers and 31 per cent read both the compact and broadsheet.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).