The Times has released research showing that 46 per cent of readers of its compact edition are aged 25 to 44. The study by IPSOS-RSL also shows that nine per cent of readers surveyed were new to the Times brand and only read the compact edition, 32 per cent were broadsheet-only readers and 31 per cent read both the compact and broadsheet.
Our marketing columnist examines the underwhelming response of the major social media brands to the TikTok threat and explores the perils of competitor orientation.
Deliveroo had planned to increase marketing spend over 2022, but as customer acquisition and retention weakens, the business has decided not to pursue top-line growth.
As the UK teeters on the precipice of another recession, consumer shopping behaviour is shaping up to be similar to that seen during the 2008 financial crash.
The rising cost of TV might offer advertisers an opportunity to redefine how they measure the value of different media, industry experts suggest.