Timex European supremo quits following restructure

Timex watches European marketing director Alyson Green has left the company following a restructure. She is understood to be going freelance.

Based in the UK, Green reported to European managing director Keith Agnew. Green has yet to be replaced.

The watch manufacturer is also understood to have ended its 16-year relationship with Fallon Worldwide, its global creative agency. Timex is expected to hold a pitch for the creative work at the end of this year.

In 2000, Fallon created a $13m (&£8.28m) campaign for its iControl range of watches targeting 18to 35-year-olds. The ads carried the strapline: “Ridiculously easy to use.”

Hollywood film director Tim Burton was drafted in to direct the TV commercial. The launch campaign for iControl followed the company’s first ad campaign in 1999.

Fallon has also created advertising for Timex’s Indiglo brand, a range of watches designed using night-light technology, which makes watches perfectly visible at night. At the time of the launch in the early Nineties, Indiglo was claimed to be the first of its kind in the watch industry.

Timex had no comment to make as Marketing Week went to press.


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