Tio Pepe to sponsor Hell’s Kitchen

By Marketing Week 13 May 2004 12:00 am

ITV Sales has signed up Tio Pepe, the dry Fino sherry from Gonzalez Byass, to sponsor the new ITV1 series Hell’s Kitchen with Gordon Ramsay.

De Lapuente is on an Arctic roll

Marketing Week

The Diary can’t help but admire Chris de Lapuente. First, marketing’s man of steel walks 100 miles to the North Pole to raise thousands of pounds for the Future Hope charity. Second, Chris still finds time while trekking to write a piece for MW’s Marketing Idol supplement, which was submitted only days after his scheduled […]

COI communications shortlists HHCL/Red Cell and WCRS for Directgov

Marketing Week

COI Communications is understood to have shortlisted HHCL/Red Cell and WCRS to handle the advertising for its national online initiative Directgov – is the rebranded and revamped version of UK Online.

BBC Magazines Youth & Children’s group signs deal with Vizeum

Marketing Week

BBC Magazines Youth & Children’s Group has signed a deal with Vizeum to promote film distributor Buena Vista International’s forthcoming release, Confessions Of A Teenage Drama Queen. This is the first cross-media deal for a non BBC property d

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Opinion Uncategorized

Roe v Wade made this year’s Cannes more relevant than ever

Sara Holt

Cannes Lions may be a reflection of the best connected – rather than best – people in marketing, but when it comes to tackling issues from the reversal of women’s rights to inclusion, that’s not necessarily a bad thing.