Tio Pepe to sponsor Hell’s Kitchen
ITV Sales has signed up Tio Pepe, the dry Fino sherry from Gonzalez Byass, to sponsor the new ITV1 series Hell’s Kitchen with Gordon Ramsay.
ITV Sales has signed up Tio Pepe, the dry Fino sherry from Gonzalez Byass, to sponsor the new ITV1 series Hell’s Kitchen with Gordon Ramsay.
The Diary can’t help but admire Chris de Lapuente. First, marketing’s man of steel walks 100 miles to the North Pole to raise thousands of pounds for the Future Hope charity. Second, Chris still finds time while trekking to write a piece for MW’s Marketing Idol supplement, which was submitted only days after his scheduled […]
COI Communications is understood to have shortlisted HHCL/Red Cell and WCRS to handle the advertising for its national online initiative Directgov – is the rebranded and revamped version of UK Online.
BBC Magazines Youth & Children’s Group has signed a deal with Vizeum to promote film distributor Buena Vista International’s forthcoming release, Confessions Of A Teenage Drama Queen. This is the first cross-media deal for a non BBC property d
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.