Tizer launches TV campaign

Tizer is launching a television campaign this week, created by BDH/TBWA, as part of owner Barr Soft Drinks’ &£1.5m rebranding of the fizzy drink. The ads focus on the colour red and carry the strapline: ‘Itz a red thing’. Tizer’s packaging will also carry the line ‘Itz red’. The ads were directed by Pete Candeland, who worked on the music videos for animated pop group Gorillaz. They show a baboon and a lobster, portrayed as underdogs, winning out thanks to their association with the colour red. Tizer brand manager Jacqueline Pye says: ‘The ads reflect Tizer’s new positioning as a cool, slightly irreverent, brand that appeals to a wider age range.’ Media is handled by PHD.

Recommended

Texaco launches credit card

Marketing Week

Texaco is launching a flexible own-brand credit card with Create Services, part of Lloyds TSB. Texaco previously marketed a credit card in association with Halifax Bank of Scotland.

First Choice Holidays to sponsor I’m a Celebrity

Marketing Week

First Choice Holidays is to sponsor the next series of ITV’s reality television show I’m A Celebrity… Get Me Out Of Here, due to be screened early next year. The deal, estimated at &£1m, includes broadcast sponsorship of all coverage on ITV1 and ITV2, together with sponsorship of online, interactive and voting services. First Choice […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now