TK Maxx in the process of finding shop to work with in-house team

TK Maxx is talking to advertising agencies about helping its in-house creative team develop ideas for future marketing campaigns.

The retailer is speaking to agencies through intermediary Creative Brief and has shortlisted four undisclosed agencies.

Marketing director Deborah Dolce says the company is in the process of selecting an agency to develop ideas for its “next generation of creative work”, which will be produced by an internal team of 15 staff.

She adds/ “We are looking for an agency to work on a project with our team. It’s a kind of temperature check where we take some external views to ensure we remain fresh.”

TK Maxx ran three TV campaigns last year, including two ads in the run-up to Christmas highlighting its “labels for less” strategy. The retailer also put out a print campaign and viral work.

It has worked with Naked in the past and has also previously asked Clemmow Hornby Inge to develop ideas (MW March 28, 2002) after parting company with Maher Bird Associates and taking its creative work in-house.


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