Tullo Marshall Warren has been confirmed as lead agency for the &£20m Lloyd TSB direct marketing account as tipped in Marketing Week last week. TMW will work with Partners Andrews Aldridge.
Nick Wake hit the nail on the head with his observation that when it comes to encouraging employees to “live the brand”, it is essential to “create an environment where they can make a contribution and feel good about it” (I vow to thee my company, MW July 7). Internal employee recognition programmes (or B2E […]
Activision, the computer games publisher, has appointed Scott Morrison as UK marketing director. He replaces Alison Turner, who is understood to have left the company.
ITV is going back to its roots in drama and entertainment for its autumn schedule, after disastrous experiments with reality TV over the summer. It is to plough an extra £20m – part of the £135m annual savings in its broadcast licence fee that Ofcom recently sanctioned – into drama in the autumn. ITV1 will […]
Our trusty columnist has been away for the past 10 weeks teaching the Mini MBA in Marketing and Mini MBA in Brand Management to 3,000 marketers across more than 40 countries. With class over and fresh from winning the PPA Columnist of the Year award, he returns with his own take on the Ronaldo Coca-Cola incident.
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business.
A key fixture of its long-standing ‘Live Young’ campaign, Evian made the decision to switch its marketing focus to sustainability as the brand’s top marketer believes people now “want to know what’s behind the brands” they consume.
After a year under lockdown, many marketers are turning to thoughts of next steps and new ways of working.