TNS appoints global marketing chief

Market research company TNS has recruited Tim Isaac to be its new global marketing director.


He joins TNS from Microsoft, where as marketing director EMEA for Microsoft Advertising where he was responsible for developing and executing regional marketing strategy for the company’s digital advertising business.

He has also held marketing posts at British Airways and the position of head of brand development for Capital One.

Isaac will be based at the global head office in London.

He reports to Matthew Froggatt, chief development officer at TNS. Froggatt says: “Tim is a key hire for our corporate development team and will play a vital role in contributing to our future commercial growth.”

TNS is part of Kantar, owned by WPP Group.


It’s sink or swim time

Marketing Week

Your article on the Bellwether survey (MW 20 January) highlights that the majority of consumers have had to remodel their spending, and this will deepen as austerity measures sink in. Yet there have been some increases in marketing spend linked to these developments. Retailers and brands have had to redesign their products with new price […]


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