TNT Post restructure hands marketing chief more power

Royal Mail’s Dutch rival signals its intentions by creating marketing and customer services director role.

TNT Post has restructured its marketing team and promoted Lieneke Happel to the newly created position of marketing and customer services director.

The changes follow the departure of marketing director Simon Dolph in March to join the Chartered Management Institute.

Happel has been with the Dutch company for ten years and will take overall responsibility at TNT Post. Her previous roles have included overseeing expansion into Austria, the Czech Republic and Poland.

Happel will work with Melanie Darvall, head of marketing and communications, who is responsible for the development and implementation of marketing and communications campaigns.

TNT Post’s growth means that it has been able to shift its marketing focus from brand development and promotion of the downstream access mail model to product development and the growth of its five regional offices. These offices service public and private organisations of all sizes.

As a consequence, TNT Post has now divided marketing responsibilities into three separate roles. Darvall has responsibility for tactical and marketing communications while product development is led by Irene Boctor. Steve Betts, director of security and environment, works alongside the team on the CSR programme.

Happel sits on TNT Post UK’s Down Stream Access board and will be tasked with building on TNT Post’s reach into the public and private sectors and its tailored services for varied businesses.

Part-privatisation of the Royal Mail remains the focus of fierce debate and the state-owned service has just reported a near doubling of operating profit to £321m thanks to a robust performance from the main letter delivery business and the Post Office arm. If a 30% stake in the Royal Mail does go up for auction TNT is likely to make a bid.

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