To be or not to be? That’s the pantomime question

Pantomime season is upon us and, up and down the country, troupes of gaily attired thespians have been donning their tights and wigs and creeping the boards in preparation for their shows.

However, as any actor will testify, sometimes things are not always all right on the night of the performance.

Take the efforts of one central London media agency, which had eagerly been preparing a play for the benefit of an audience of specially invited top-level reporters (ie the Marketing Week team) last week.

The taxis were all booked and the hacks eager to enjoy the hospitality of the celestially monikered media mummers, but as the day in question drew on there was no word from the players.

Phonecalls were made and the plot thickened until finally the curtain fell on the planned performance and a distraught cast cancelled the night’s revelries!The show, it seems, simply could not go on.

The reason for the cancellation remained unclear – perhaps someone uttered the word Macbeth, or actually broke a leg, but life is a cabaret, old chums and the agency has promised to make up for the disappointment with an even better idea for a night out.


Marketing’s Moment of Truth

Marketing Week

Inventor James Dyson could have a point. Just as he was lambasting the poor innovation record of British companies in a speech at Tuesday’s Marketing Society Conference, Unilever seemed to prove his case by announcing 240 job cuts in its new product development division. Britain’s biggest advertiser (Unilever increased its adspend 7% last year to […]

Ofcom junks food ads aimed at children

Marketing Week

Ofcom’s decision last week to ban junk food advertising around children’s television programmes following a protracted consultation seems only to have succeeded in outraging all sides. After proposing restrictions that cover children up to the age of 16, rather than the under-nines it consulted on, the media regulator has been accused by trade bodies, food […]

Marketing Week/Michael Page Marketing: Top Employer Survey: All down to sex appeal?

Marketing Week

A career in marketing has always been a popular choice, but in the current candidate-driven market employers are having to do more and more in order to recruit and retain high quality employees. This is the second annual survey that Michael Page Marketing has conducted in association with Marketing Week and it is great to be involved again. The 2006 survey has been completed by more than 1,000 marketing professionals from throughout the UK. The findings highlight the most desired companies to work for, and illustrates the most important factors that attract candidates to a job be it salary, career development or the brand. Read more of Richard Vickers’ introduction here For the full survey click here


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