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Why sponsors failed to hook onto rugby

Marketing Week

The fact that the Rugby World Cup was the biggest sporting event for the English nation for many years appears to have escaped most marketers, in particular those of the sponsors of the team and the tournament. Almost without exception they failed to capitalise on the potential to promote brands by harnessing the mood of […]

MW launches ViewPoints

Marketing Week

Marketing Week is launching Viewpoints, a freestanding supplement containing thought-provoking essays written by leading industry figures. The first issue, out this week, focuses on design and brand consultancy.

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