Toby Hoare set to take on J Walter Thompson role
Toby Hoare, former chairman of Bates Europe, is set to take on a role at J Walter Thompson International.
Toby Hoare, former chairman of Bates Europe, is set to take on a role at J Walter Thompson International.
The fact that the Rugby World Cup was the biggest sporting event for the English nation for many years appears to have escaped most marketers, in particular those of the sponsors of the team and the tournament. Almost without exception they failed to capitalise on the potential to promote brands by harnessing the mood of […]
Marketing Week is launching Viewpoints, a freestanding supplement containing thought-provoking essays written by leading industry figures. The first issue, out this week, focuses on design and brand consultancy.
Jacobs, the cracker manufacturer, has appointed Jeremy Hughes as commercial development manager. He will head the six-strong category management and trade marketing team.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.