Toby Hoare, former chairman of Bates Europe, is set to take on a role at J Walter Thompson International.
The fact that the Rugby World Cup was the biggest sporting event for the English nation for many years appears to have escaped most marketers, in particular those of the sponsors of the team and the tournament. Almost without exception they failed to capitalise on the potential to promote brands by harnessing the mood of […]
Marketing Week is launching Viewpoints, a freestanding supplement containing thought-provoking essays written by leading industry figures. The first issue, out this week, focuses on design and brand consultancy.
Jacobs, the cracker manufacturer, has appointed Jeremy Hughes as commercial development manager. He will head the six-strong category management and trade marketing team.
Key figures behind Samsung’s UK direct-to-consumer proposition explain how the brand replicates the benefits of bricks-and-mortar retail online, how paid Search came to account for one in three website sales, and the secrets of an adaptive and successful brand-agency partnership.
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
We arm you with all the numbers you need to tackle the week ahead.
Amazon tops Kantar BrandZ’s list of the world’s 100 most valuable brands for the third year in a row, as a host of global businesses bounce back with a vengeance despite the trials of lockdown.