Tom Fishburne – The Marketoonist 12/12/13
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Fashion and electrical retailers cut prices to lure Christmas shoppers
Sarah VizardRetailers such as Tesco, New Look, Currys and French Connection will offer up to 50 per cent off fashion and electricals this weekend as figures from PricewaterhouseCoopers show that average prices at non-food retailers dropped by 42 per cent this week.
Space age thinking
Lucy TesserasVirgin Galactic’s commercial director talks about marketing the inaugural flight, the importance of partnership deals and it is accepting Bitcoins.
Facebook claims TV is no longer ‘prime time’
Lara O'ReillyFacebook is making a play directly for marketers’ TV budgets, according to a leaked presentation for its user-initiated video ad units, which claims “TV is no longer a guaranteed way to reach and engage your target audience”.
Channel 4 reveals new brand purpose in digital focus
Sarah VizardThe broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Pete Markey to leave TSB for CMO role at Boots
Sarah VizardMarkey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
‘Humanise the data’: Why market research is having a digital reboot
Matt BarkerCovid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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