Tom Fishburne – The Marketoonist 12/12/13
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Fashion and electrical retailers cut prices to lure Christmas shoppers
Sarah VizardRetailers such as Tesco, New Look, Currys and French Connection will offer up to 50 per cent off fashion and electricals this weekend as figures from PricewaterhouseCoopers show that average prices at non-food retailers dropped by 42 per cent this week.
Space age thinking
Lucy TesserasVirgin Galactic’s commercial director talks about marketing the inaugural flight, the importance of partnership deals and it is accepting Bitcoins.
Facebook claims TV is no longer ‘prime time’
Lara O'ReillyFacebook is making a play directly for marketers’ TV budgets, according to a leaked presentation for its user-initiated video ad units, which claims “TV is no longer a guaranteed way to reach and engage your target audience”.
Coca-Cola revamps entire range as it sticks by unified pack strategy
Manny PhamCoca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S on the role social insight played in launching its ‘biggest ever quality campaign’
Michaela JeffersonM&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
John Lewis eyes price conscious shoppers with value own brand launch
Charlotte RogersThe retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.
Meet the top scoring marketers who helped fictional brand Moon skyrocket
Matthew ValentineFrom being identified in the Marketing Week Top 100 to gaining top grades on the Mini MBA in Brand Management, these marketers are at the top of their game.
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