Online marketplaces could be stopped from using brands’ trademarks to sell rival products after the UK High Court ruled Amazon breached the copyright of cosmetics firm Lush by showing customers search results for similar products.
Dell is looking to the activation around its sponsorship of the Glasgow 2014 Commonwealth Games to raise awareness that it offers more than just desktops and laptops and to drive a more emotional connection with the brand among business decision makers.
Jaguar is planning a “disruptive and edgy” marketing campaign for the launch of its F-Type sports car as it looks to broaden the appeal of the brand beyond its traditional ‘older blokes’ audience to ‘more youthful’ customers, according to Jaguar’s UK managing director Jeremy Hicks.
After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.