Tom Fishburne – The Marketoonist 12/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Lush’s ‘significant’ trademark win over Amazon is ‘major boost’ to brands
Russell ParsonsOnline marketplaces could be stopped from using brands’ trademarks to sell rival products after the UK High Court ruled Amazon breached the copyright of cosmetics firm Lush by showing customers search results for similar products.
Dell looks to evoke ‘emotional connection’ with Glasgow 2014 push
Lara O'ReillyDell is looking to the activation around its sponsorship of the Glasgow 2014 Commonwealth Games to raise awareness that it offers more than just desktops and laptops and to drive a more emotional connection with the brand among business decision makers.
Jaguar plans ‘edgy’ campaign to broaden appeal beyond ‘older’ people
Seb JosephJaguar is planning a “disruptive and edgy” marketing campaign for the launch of its F-Type sports car as it looks to broaden the appeal of the brand beyond its traditional ‘older blokes’ audience to ‘more youthful’ customers, according to Jaguar’s UK managing director Jeremy Hicks.
‘Premier league’ marketers: What brands can learn from elite sport
Marketing Week PartnerMarketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Future Marketing Leaders 2023: George Rivers, Tesco
Marketing Week ReportersMarketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
One beauty brand on becoming a 25-year-old startup after ending exclusivity with Boots
Molly InnesHaving ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.
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