Tom Fishburne – The Marketoonist 12/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Lush’s ‘significant’ trademark win over Amazon is ‘major boost’ to brands
Russell ParsonsOnline marketplaces could be stopped from using brands’ trademarks to sell rival products after the UK High Court ruled Amazon breached the copyright of cosmetics firm Lush by showing customers search results for similar products.
Dell looks to evoke ‘emotional connection’ with Glasgow 2014 push
Lara O'ReillyDell is looking to the activation around its sponsorship of the Glasgow 2014 Commonwealth Games to raise awareness that it offers more than just desktops and laptops and to drive a more emotional connection with the brand among business decision makers.
Jaguar plans ‘edgy’ campaign to broaden appeal beyond ‘older’ people
Seb JosephJaguar is planning a “disruptive and edgy” marketing campaign for the launch of its F-Type sports car as it looks to broaden the appeal of the brand beyond its traditional ‘older blokes’ audience to ‘more youthful’ customers, according to Jaguar’s UK managing director Jeremy Hicks.
How PepsiCo is aligning its marketing teams around retail media
Michaela JeffersonAccording to PepsiCo’s senior director of ecommerce marketing, one of the business’s “biggest challenges” has been bringing retail media to the forefront of a complex marketing organisation.
The best marketing campaigns of 2022: Part 2
Marketing Week ReportersFrom Pret to Starling Bank to Virgin Group, the Marketing Week team reveals the second set of eight campaigns that make up our best of 2022.
Sainsbury’s to invest £50m in lower prices as discounters gain market share
Niamh CarrollSainsbury’s, Tesco and Morrisons have all lost market share over the 12 weeks to the end of November, while discounters Aldi and Lidl have made gains, Kantar data reveals.
Marketoonist on tipping culture
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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