Tom Fishburne – The Marketoonist 12/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Online marketplaces could be stopped from using brands’ trademarks to sell rival products after the UK High Court ruled Amazon breached the copyright of cosmetics firm Lush by showing customers search results for similar products.
Dell is looking to the activation around its sponsorship of the Glasgow 2014 Commonwealth Games to raise awareness that it offers more than just desktops and laptops and to drive a more emotional connection with the brand among business decision makers.
Jaguar is planning a “disruptive and edgy” marketing campaign for the launch of its F-Type sports car as it looks to broaden the appeal of the brand beyond its traditional ‘older blokes’ audience to ‘more youthful’ customers, according to Jaguar’s UK managing director Jeremy Hicks.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.