Online marketplaces could be stopped from using brands’ trademarks to sell rival products after the UK High Court ruled Amazon breached the copyright of cosmetics firm Lush by showing customers search results for similar products.
Dell is looking to the activation around its sponsorship of the Glasgow 2014 Commonwealth Games to raise awareness that it offers more than just desktops and laptops and to drive a more emotional connection with the brand among business decision makers.
Jaguar is planning a “disruptive and edgy” marketing campaign for the launch of its F-Type sports car as it looks to broaden the appeal of the brand beyond its traditional ‘older blokes’ audience to ‘more youthful’ customers, according to Jaguar’s UK managing director Jeremy Hicks.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.