Tom Fishburne – The Marketoonist 12/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Lush’s ‘significant’ trademark win over Amazon is ‘major boost’ to brands
Russell ParsonsOnline marketplaces could be stopped from using brands’ trademarks to sell rival products after the UK High Court ruled Amazon breached the copyright of cosmetics firm Lush by showing customers search results for similar products.
Dell looks to evoke ‘emotional connection’ with Glasgow 2014 push
Lara O'ReillyDell is looking to the activation around its sponsorship of the Glasgow 2014 Commonwealth Games to raise awareness that it offers more than just desktops and laptops and to drive a more emotional connection with the brand among business decision makers.
Jaguar plans ‘edgy’ campaign to broaden appeal beyond ‘older’ people
Seb JosephJaguar is planning a “disruptive and edgy” marketing campaign for the launch of its F-Type sports car as it looks to broaden the appeal of the brand beyond its traditional ‘older blokes’ audience to ‘more youthful’ customers, according to Jaguar’s UK managing director Jeremy Hicks.
Marketers reveal the secrets behind brand diagnosis
Matthew ValentineTo get brand diagnosis right, marketers must be willing to hear some uncomfortable truths, get the whole business on board and seize the opportunity to improve.
Marketing Week Awards deadline extended
Marketing Week ReportersThe Awards celebrate the industry’s most effective work, from strategy through to execution, judged by a 50-strong jury of the UK’s most respected marketers.
Premier Foods confident consumers won’t ‘trade down’ to own-label
Niamh CarrollConvinced more consumers will buy into its brands amid the cost of living crisis, Premier Foods plans to continue investing in marketing to grow market share.
Asda talks up ‘massive’ opportunity for retail media
Charlotte RogersAs we head towards a cookie-less future and brands explore the open web, Asda’s Alex Crowe believes now is the time for retail media to shine.
Comments