Tom Fishburne – The Marketoonist 12/2/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Lush’s ‘significant’ trademark win over Amazon is ‘major boost’ to brands
Russell ParsonsOnline marketplaces could be stopped from using brands’ trademarks to sell rival products after the UK High Court ruled Amazon breached the copyright of cosmetics firm Lush by showing customers search results for similar products.
Dell looks to evoke ‘emotional connection’ with Glasgow 2014 push
Lara O'ReillyDell is looking to the activation around its sponsorship of the Glasgow 2014 Commonwealth Games to raise awareness that it offers more than just desktops and laptops and to drive a more emotional connection with the brand among business decision makers.
Jaguar plans ‘edgy’ campaign to broaden appeal beyond ‘older’ people
Seb JosephJaguar is planning a “disruptive and edgy” marketing campaign for the launch of its F-Type sports car as it looks to broaden the appeal of the brand beyond its traditional ‘older blokes’ audience to ‘more youthful’ customers, according to Jaguar’s UK managing director Jeremy Hicks.
Marketers share the ‘game changing’ advice that helped them think differently
Marketing Week ReportersMake time, think beyond marketing and put customers above all else – we asked some of the world’s leading marketers to share one piece of advice that has worked for them.
Marketers on the ‘game-changing’ impact of menopause awareness
Charlotte RogersWith 47% of the public saying menopause is still a taboo topic, marketers are fighting to raise awareness of the symptoms and take the pressure off women, enabling them to enjoy fulfilling careers well into their 50s and beyond.
Marketoonist on marketing in the metaverse
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing salaries jump ‘by as much as 50%’ as job market bounces back
Michaela JeffersonThere are now more marketing roles available than candidates to fill them, which is pushing salaries up and creating a “war for talent”.
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