Tom Fishburne – The Marketoonist 16/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Research into online and TV advertising mix is vital
Mindi ChahalGetting a clearer picture of how people are using different platforms – such as TV and online – is vital, especially for campaigns across a variety of media.
Government in fresh marcomms efficiency drive
Lara O'ReillyThe Government is introducing mandatory evaluation of all departmental marcomms activity and a new “professional” body to try and raise marketing capability standards across Whitehall as it continues to look for ways to make its vastly reduced budget go further.
Louis Vuitton owner presses on with plans to upscale brands despite sales slowdown
Sarah VizardLuxury goods company LVMH is continuing with plans to take its brand even further upmarket despite posting disappointing sales in the first nine months of the year.
Sharwood’s ends five-year TV hiatus as customers soar by 3.8 million
Charlotte RogersThe Premier Foods-owned brand is returning to TV after a five-year break with a campaign aimed at attracting younger consumers without alienating its core audience of over-45s.
How marketing can thrive in these uncertain times
Marketing Week PartnerMaintaining ad spend, while understanding changes in consumers’ media and shopping habits, is key to building strong brands for the future, as speakers at Radiocentre’s virtual conference argued.
Volvo eyes electric future with switch to online-only purchase model
Matthew ValentineThe Swedish car marque is leading its premium rivals on a route away from traditional forecourts to an online-only purchase model focused on electrification.
Gousto’s CMO on how he developed a taste for data
Marketing Week ReportersTom Wallis believes data can be used as a highly-effective means to improve the customer experience, as much as drive sales.
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