Tom Fishburne – The Marketoonist 16/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Getting a clearer picture of how people are using different platforms – such as TV and online – is vital, especially for campaigns across a variety of media.
The Government is introducing mandatory evaluation of all departmental marcomms activity and a new “professional” body to try and raise marketing capability standards across Whitehall as it continues to look for ways to make its vastly reduced budget go further.
Luxury goods company LVMH is continuing with plans to take its brand even further upmarket despite posting disappointing sales in the first nine months of the year.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.