Tom Fishburne – The Marketoonist 16/10/2013
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
For previous cartoons click here
Getting a clearer picture of how people are using different platforms – such as TV and online – is vital, especially for campaigns across a variety of media.
The Government is introducing mandatory evaluation of all departmental marcomms activity and a new “professional” body to try and raise marketing capability standards across Whitehall as it continues to look for ways to make its vastly reduced budget go further.
Luxury goods company LVMH is continuing with plans to take its brand even further upmarket despite posting disappointing sales in the first nine months of the year.
CEO Chris Kempczinski has praised the role of marketing in boosting McDonald’s brand strength.
While marketers working in consumers electronics command the highest wages, their peers in the charity/not-for-profit sector bring home the smallest average salary, according to the 2023 Career and Salary Survey.
Cross-selling, upselling and even down-selling can be highly effective techniques, but the basics are not always well understood by marketers.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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