Tom Fishburne – The Marketoonist 16/1/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Regular readers will know that ‘lazy marketing’ is a bugbear of mine and one area that has got out of hand is marketing automation.
The marketing department may be seen as one of the more fun teams to work in, yet while marketers get to be creative with ideas, they are still feeling stressed, with a high proportion – 61 per cent – saying they are either overwhelmed or under pressure.
Health charities have slammed Liverpool FC and Manchester City for striking multi-million pound deals with Dunkin Donuts and Jaguar Energy Drink UK respectively, claiming both are at risk of sullying the “athletic excellence” associated with their brands.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.