Regular readers will know that ‘lazy marketing’ is a bugbear of mine and one area that has got out of hand is marketing automation.
The marketing department may be seen as one of the more fun teams to work in, yet while marketers get to be creative with ideas, they are still feeling stressed, with a high proportion – 61 per cent – saying they are either overwhelmed or under pressure.
Health charities have slammed Liverpool FC and Manchester City for striking multi-million pound deals with Dunkin Donuts and Jaguar Energy Drink UK respectively, claiming both are at risk of sullying the “athletic excellence” associated with their brands.
WK Kellogg Co’s chief growth officer claims the company’s new marketing model will drive effectiveness and efficiency.
Marketers never truly know their influence over demand, but for B2B brands what’s more important is choosing the types of revenue to go after.
Marketers are under pressure to make their resources go further, with 47.7% experiencing tighter budgets in the last 12 months.
Identifying a “huge opportunity” for growth as a total beverage company, Coke is using granular consumer insight to dictate investments, explains CEO James Quincey.