Tom Fishburne – The Marketoonist 19/12/13
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
An influential group of MPs are calling for a ban on advertising payday loans on kids’ TV following concerns raised by campaign groups that the sector’s biggest players are subjecting children to “inappropriate propaganda” and “grooming” them to be the next generation of borrowers.
Small companies no longer need mass-market scale or big data infrastructure to perfect loyalty marketing. Just a mobile phone will do and their closeness to their customers gives them a big advantage over larger brands.
Danone has overhauled how it pulls and uses shopper data in a bid to speed up how it delivers targeted in-store marketing initiatives that stand out in the price promotion led category.
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The CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
Oatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.