An influential group of MPs are calling for a ban on advertising payday loans on kids’ TV following concerns raised by campaign groups that the sector’s biggest players are subjecting children to “inappropriate propaganda” and “grooming” them to be the next generation of borrowers.
Small companies no longer need mass-market scale or big data infrastructure to perfect loyalty marketing. Just a mobile phone will do and their closeness to their customers gives them a big advantage over larger brands.
Danone has overhauled how it pulls and uses shopper data in a bid to speed up how it delivers targeted in-store marketing initiatives that stand out in the price promotion led category.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.