BHS is poised to join the supermarket price war as it prepares to launch its first food outlet.
Philip Clarke says new digital and smartphone Clubcard will also include bundled services.
Asos and Nike are teaming up for the first shoppable video web chat on Google+ to celebrate 27 years of Nike’s Air Max trainer with the first “Nike Air Max Day”.
Travel brand On the Beach reduced marketing spend from 45% of its revenue last year to 38% this year. It claims its spend is working harder with a focus on offline and an increasingly differentiated brand.
The supermarket chain’s strategy to “go after both” quality and the cheapest has helped it increase market share by 0.4 percentage points.
With the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here