Tom Fishburne – The Marketoonist 20/03/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Sir Philip Green to take on big four with BHS Food
Seb JosephBHS is poised to join the supermarket price war as it prepares to launch its first food outlet.
Tesco CEO reveals plans for ‘personalised digital Clubcard’
Seb JosephPhilip Clarke says new digital and smartphone Clubcard will also include bundled services.
Asos and Nike team up for first shoppable Google Hangout
Sarah VizardAsos and Nike are teaming up for the first shoppable video web chat on Google+ to celebrate 27 years of Nike’s Air Max trainer with the first “Nike Air Max Day”.
Personalisation and BrewDog’s brand health: Your Marketing Week
Russell ParsonsAt the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
How Toyota Yaris increased its market share to an all-time high
Marketing Week ReportersWith a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever on why sustainability has acted as a ‘talent magnet’
Manny PhamUnilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Growth Hacks: Ufurnish’s Toni Wood on how not to waste time
Charlotte RogersDescribing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.
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