Tom Fishburne – The Marketoonist 20/03/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Sir Philip Green to take on big four with BHS Food
Seb JosephBHS is poised to join the supermarket price war as it prepares to launch its first food outlet.
Tesco CEO reveals plans for ‘personalised digital Clubcard’
Seb JosephPhilip Clarke says new digital and smartphone Clubcard will also include bundled services.
Asos and Nike team up for first shoppable Google Hangout
Sarah VizardAsos and Nike are teaming up for the first shoppable video web chat on Google+ to celebrate 27 years of Nike’s Air Max trainer with the first “Nike Air Max Day”.
On the Beach CEO credits brand differentiation for increasing marketing effectiveness
Niamh CarrollTravel brand On the Beach reduced marketing spend from 45% of its revenue last year to 38% this year. It claims its spend is working harder with a focus on offline and an increasingly differentiated brand.
Sainsbury’s dual focus on premium product and price powers its largest market share gain in a decade
Chris SutcliffeThe supermarket chain’s strategy to “go after both” quality and the cheapest has helped it increase market share by 0.4 percentage points.
Why TikTok campaigns aren’t just for Christmas
Marketing Week PartnerWith the right TikTok strategy, your brand can reach a highly engaged audience primed to spend their post-Christmas cash.
Marketoonist on the many hats of a CMO
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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