Tom Fishburne – The Marketoonist 20/03/14
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
Sir Philip Green to take on big four with BHS Food
Seb JosephBHS is poised to join the supermarket price war as it prepares to launch its first food outlet.
Tesco CEO reveals plans for ‘personalised digital Clubcard’
Seb JosephPhilip Clarke says new digital and smartphone Clubcard will also include bundled services.
Asos and Nike team up for first shoppable Google Hangout
Sarah VizardAsos and Nike are teaming up for the first shoppable video web chat on Google+ to celebrate 27 years of Nike’s Air Max trainer with the first “Nike Air Max Day”.
Why brands are switching social strategies to explore long-form content
Matt BarkerLong-form content is making a comeback on social media, with brands writing extended Instagram captions and producing lengthier video material. But just how interested are consumers in a deeper dive?
The Guardian admits revenues will take a hit as it bans ads from oil and gas companies
Sarah VizardThe Guardian hopes that while its decision may lead to a short-term hit to revenues, in the long-term it will attract more readers and brands if it can become a “more purposeful organisation”.
Ted Baker creates chief customer officer role to reboot the brand
Sarah VizardTed Baker’s new chief customer officer was previously a non-exec director at the business and will be charged with developing its customer and digital strategy.
The strategic case for diversity
JP HansonDiversity is not about a brand purpose that taps into a temporary zeitgeist but about improving the odds of strategic success and winning in the marketplace.
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